Transcom has the know-how to help you cut costs, ensure quality, and strengthen results with proven experience delivering outsourced CRM and credit management solutions to:
- Newspapers
- Magazines
- Multi-format publishing houses
- Free-to-air and Pay-TV operators

Industry Challenges

The media industry is constantly bombarded with new technologies and formats that present thrilling opportunities and daunting threats to companies. To reach audiences that are continually fragmenting due to fierce competition and low switching costs, media companies have focused on gaining customers by innovating online operations, adding distribution channels and providing appealing content.

Successful companies must combat customer turnover and ensure loyalty by increasing the quality of customer management while focusing on cost control while.

Benefits of working with Transcom:

• Grow and reinforce subscriber base
• Become more competitive and improve customer loyalty by ensuring high quality customer management process while controlling costs
• Be more available and responsive to subscribers with Transcom’s solution to managing fluctuating call volumes
• Enhance customer satisfaction and brand differentiation through subscriber interactions
• Increase payment rates, reduce DSO and safeguard subscriber satisfaction through high-capacity customer-focused credit management approach

Specific industry solutions:

• Inbound/ outbound multilingual sales and customer care
• Flexible inbound support throughout billing cycle, including peak and trough periods
• General, retail and technological support in conjunction with upsales and cross-offers
• Retention/ win-back campaigns for cancelled accounts or recently ended contracts
• Large scale, carefully segmented telesales of pay-TV and periodical subscriptions
• Campaigns to convert trail subscriptions into subscribers
• Advertiser acquisition and payment management
• Combined amicable collection, debt research and subscriber retention programs
• Integrated credit management solutions to recover receivables throughout debt cycle
• Database maintenance

Visit Our Solutions for a complete description of Transcom’s customized and standard solutions.